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Day 1 Schedule

Welcome Day 1

  • Registration & Expo

    To provide attendees with a holistic view of how telecommunications is transforming through the lens of open networks, CPaaS, APIs, and next-gen technologies like 5G. We aim to explore why these changes are happening, how they’re being executed, and what impact they will have. A dedicated time for attendees to explore the booths and network.

Telco Transformation

  • A New Horizon: A Telco’s Take on Telco Transformation

    Ellen Aartsen (KPN) + Kevin Nethercott (CPaaSAA)

    Introduction to telco transformation, KPN history and its focus on open network, *aaS and early experiences with KPN API Store.

  • Unlocking Telco Potential: New Platforms, New Horizons

    Adnan Saleem (Radisys)

    Insights into 5G networks, CAMARA, new use cases, and telco APIs.

  • APIs and Telcos: The Path to Transformation

    Christoph Uferer (AD Little), Ellen Aartsen (KPN), Adnan Saleem (Radisys), Mark Bridges (CableLabs)

    Exploring telco transformation, the changing mindset, opening up networks, commercialization, customer expectations and new business models.

    Key Talking Points:

  • What is the current state of telco transformation?
  • How are APIs changing the game for traditional telcos?
  • What are the commercialization opportunities and pitfalls?
  • How are customer expectations driving this change?
  • What’s the roadmap for creating new business models?
  • Expo & Networking

    Relax a bit, network with your old and new friends, grab a coffee, stretch your legs and of course walk the expo and visit our sponsors:
    KPN, Radisys, CM.com, Content Guru, e& enterprise, Infobip, Comviva, EnableX, Microsoft, SIPPIO

  • The Evolution of Communications: From SMS to CPaaS

    Virginie Debris (Sinch)

    A look into the evolution of messaging into the CPaaS industry we all love. Taking a look at use cases, opportunities and threats faced by the industry and what we can do about it.

  • Collaboration as the Catalyst: Overcoming Barriers to Innovation

    Tim Otto (STL Partners), Philippe Millet (i3forum), Virginie Debris (Sinch), Asa Larsson (Infobip), Pieter Veenstra (GSMA)

    A candid discussion on the challenges that hinder true innovation and how telcos and tech providers can collaborate to overcome them.

    Key Talking Points:

  • Why is trust so important in telecommunications in general?
  • How are security risks like SMS fraud and robocalling currently being addressed by the industry?
  • What initiatives are in place for industry-wide collaboration to tackle these challenges?
  • How are companies like Sinch and Infobip evolving messaging with richer, AI-driven solutions?
  • With the rise of AI, how do we discern what’s real and what’s fake in communications?

  • CPaaS as the Enabler: A Case Study

    Pankaj Gupta (EnableX)

    Real-world example showcasing how CPaaS serves as an enabler in the telco industry, facilitating scalable and innovative solutions.

  • CPaaS & Telcos: Charting the Course Ahead

    Michael Brandenburg (Frost & Sullivan), Pankaj Gupta (EnableX), Sebastian Schumann (DTAG), Francesco Graziano (BICS), Haitham El-Hanafi (SpeechLogix)

    Experts share insights on use-cases, future outlook, and the role of APIs in shaping the telco-CPaaS synergy.

    Key Talking Points:

  • What are the different routes telcos are taking to implement CPaaS solutions?
  • How do CPaaS enablers like EnableX and Comviva facilitate this journey?
  • What role do APIs play in the telco-CPaaS ecosystem?
  • Are there preferred models for CPaaS implementation—Collaboration vs. Acquisition vs. Building?
  • What are the emerging trends in telco-CPaaS synergy?
  • Expo & Drinks

    As Day 1 of CASA23 concludes, the EXPO area transitions into a relaxed yet vibrant setting for attendees to unwind. It’s the perfect backdrop to continue those unfinished conversations, make new connections, or simply toast to a day well-spent. Here, casual chats meet business insights over refreshments, making it a can’t-miss networking opportunity.

Evening

Speaker/Sponsor Appreciation

  • CPaaS on the Canals: A VIP Voyage

    Get ready to set sail on the ‘Dame van Amstel,’ Amsterdam’s luxury canal cruiser. This isn’t your grandma’s boat tour—think of it as a floating TED Talk. Mingle with industry leaders, sip on artisan cocktails, and soak in the city’s iconic sights—all while diving into the future of CPaaS. A one-of-a-kind voyage you won’t want to miss—this is where canals meet cloud communications!


Day 2 Schedule

Morning

Welcome Day 2

  • Registration & Expo

    The morning track of Day 2 aims to explore the undercurrents shaping the CPaaS ecosystem—AI, customer stories, and SME challenges—without actually labeling it as CPaaS. Attendees will walk away with a unique lens to view technological adoption and customer engagement. In the afternoon, enjoy parallel tracks on SME/Channel, UCCaaS/CCaaS and AI, plus the infamous CPaaSAA Showcase Challenge to top it all off!

Rule #1 – Don’t Talk About CPaaS

  • The Awakening

    Kevin Nethercott & Rob Kurver (CPaaS Acceleration Alliance)

    Welcome and introduction to the new era of cloud comms, driven by CPaaS but shhh that’s a word we need to stop talking about. Rule #1 of CPaaS Club – don’t talk about CPaaS!

  • What’s AI Got To DO With It?

    Ali Bouhouch (The Good Data Factory)

    We find ourselves at a pivotal juncture in history, transitioning from the industrial age to the cognitive era. This juncture marks the convergence of human ingenuity and the formidable power of Artificial Intelligence (AI), with profound implications for the telecom industry.

    Today, as we gather at the CPaaS Acceleration Summit, our focus extends beyond a mere discussion of AI. Rather, we embark on a pragmatic exploration into the future of telecom, one in which our choices in understanding, harnessing, and ethically deploying AI will be decisive factors. These choices will determine which organizations thrive and which face challenges in adapting to this transformative era.

    In this presentation, we will delve into a historical perspective, tracing the development and impact of digital and tools in shaping human civilizations. These tools have historically precipitated significant paradigm shifts, similar to what AI promises to unleash upon us all. Our journey will then narrow its focus to AI, examining its origins and the importance of the evolving AI ecosystem.

    But here’s the real treasure: I will leave you with actionable insights on how you, as telecom experts and practitioners, can harness AI’s potential for your individual growth and your organization’s success. It’s not just about avoiding pitfalls; it’s about thriving in this transformative era. I invite you to join me in this thoughtful exploration of AI’s implications for our industry, a journey that promises both opportunities and responsibilities.

  • CX Reducing Churn: A German Tale

    Asa Larsson (Infobip)

    A case study detailing how Infobip helped Deutsche Telekom reduce churn and improve NPS through an improved CX.

  • Expo & Networking

    Relax a bit, network with your old and new friends, grab a coffee, stretch your legs and of course walk the expo.

  • The SME Lens: Simple Yet Effective Solutions

    Rashid AlJneibi (e& enterprise)

    Understanding the unique challenges, opportunities, and solutions tailored for SMEs in the age of digital transformation.

  • Shh… It’s CPaaS: The Unspoken Revolution

    Kevin Nethercott, Michael Brandenburg (F&S), Melissa Holtz (IDC), Dave Michels (TalkingPointz), Tom Brannen (OnConvergence)

    Analysts weigh in on the discreet role of CPaaS in shaping industry trends, providing advice to vendors/providers and forecasting success metrics.

    Key Talking Points:

  • How has CPaaS been the “silent” game-changer in sectors like UCaaS and CCaaS?
  • What new use-cases are emerging that only CPaaS can address?
  • What are the key metrics of success for CPaaS vendors and service providers?
  • How are different technologies like AI subtly integrated into CPaaS to provide more value?
  • What should vendors focus on for sustained growth in an increasingly competitive landscape?

Afternoon

UCCaaS/CCaaS

  • Lunch & Expo

    Prepping for 3 tracks this afternoon:

  • SME/Channel – This track aims to illuminate the nuances and challenges of working with the channel in a CPaaS setting for SMEs. By diving deep into practical experiences, cases, and actionable insights, attendees will walk away with a clear game plan on how to leverage the channel for mutual growth.

  • UCaaS/CCaaS – This track is designed to decode the convergence and divergence trends affecting * UCaaS and CCaaS, with a special emphasis on platformization, CPaaS integration, and inorganic innovation through mergers and acquisitions.

  • AI – This track intends to spark a dialogue about AI’s dual role as both a disruptor and accelerator in cloud communications. Attendees will gain a clearer understanding of how AI technologies can be seamlessly integrated into cloud-based solutions or dramatically alter them.

  • From Contact Centers to Platforms: A Use-Case Approach

    Martin Taylor (Content Guru)

    An in-depth look at the STORM platform, focusing on the importance of specializing in specific use-cases for maximum impact.

  • Dancing with Hyperscalars: The New Partners in CCaaS

    Philipp Beck (Luware)

    Insights into how hyperscalars are influencing contact center strategies and what this means for the industry.

  • The CPaaS Dependency: Can UCaaS and CCaaS Survive Alone?

    Dave Michels (TalkingPointz), Martin Taylor (Content Guru), Philipp Beck (Luware), David Spindler (SIPPIO), Thomas Boesen (Cisco webex)

    A compelling debate on whether UCaaS and CCaaS can thrive without integrating CPaaS components.

    Key Talking Points:

  • What role do CPaaS platforms like Microsoft ACS and Amazon Chime play in accelerating the development and efficiency of UCaaS and CCaaS solutions?
  • Given the growing complexity, is there a need for an intermediary layer between the solution and carrier to manage various components?
  • Considering the complex ecosystem, is the industry headed toward more integrations between various platforms and solutions in the future?
  • What’s the role of telcos going forward, and how can they be properly educated and supported?

  • Expo & Networking

    Relax a bit, network with your old and new friends, grab a coffee, stretch your legs and of course walk the expo.

  • Inorganic Innovation: Is it Feasible?

    Clark Peterson (CCA), Kristian MacCarter (Q Advisors), Noam Fine (Hear.ai), Jon Brinton (Crexendo), Hans Sohngen (KPN), Tonny Siemons (Enreach)

    A nuanced discussion on whether inorganic innovation through M&A is a viable strategy in the UCaaS and CCaaS landscape.

    Key Talking Points:

  • Can you really acquire innovation through M&A, or is innovation more of a cultural mindset that money can’t buy?
  • What are some successful and unsuccessful examples of M&A driving innovation in the UCaaS and CCaaS space?
  • What are the ‘dos and don’ts’ of leveraging M&A for inorganic innovation?
  • How do companies ensure that acquired innovations align with their existing corporate culture and goals?

SME/Channel

  • Lunch & Expo

    Prepping for 3 tracks this afternoon:

  • SME/Channel – This track aims to illuminate the nuances and challenges of working with the channel in a CPaaS setting for SMEs. By diving deep into practical experiences, cases, and actionable insights, attendees will walk away with a clear game plan on how to leverage the channel for mutual growth.

  • UCaaS/CCaaS – This track is designed to decode the convergence and divergence trends affecting * UCaaS and CCaaS, with a special emphasis on platformization, CPaaS integration, and inorganic innovation through mergers and acquisitions.

  • AI – This track intends to spark a dialogue about AI’s dual role as both a disruptor and accelerator in cloud communications. Attendees will gain a clearer understanding of how AI technologies can be seamlessly integrated into cloud-based solutions or dramatically alter them.

  • The Channel Code: Why It Matters

    David White (CM.com)

    A deep dive into why CPaaS and cloud comms providers should consider the channel as a strategic part of their growth strategy.

  • Channel Success – Demystifying Complexity for Enablement

    Neil Whitelock (SIPPIO)

    Learn how breaking down complexities is the cornerstone of a fruitful channel strategy within the intricate world of cloud comms and CPaaS.

  • The Art of Channel Empowerment

    Robert Galop (Creo Solutions), David White (CM.com), Haydn Faltyn (BroadSource), Jon Brinton (Crexendo), Neil Whitelock (SIPPIO)

    Industry leaders share what a successful CPaaS channel program looks like, and how to build one.

    Key Talking Points:

  • What are the key elements that define a successful channel program?
  • How can providers navigate the fast-paced changes in the CPaaS landscape to build a resilient channel program?
  • What role do partnerships and collaborations play in enhancing a channel program’s effectiveness?
  • Given the complex and dynamic nature of the CPaaS industry, what strategies should be employed for long-term channel success?
  • Expo & Networking

    Relax a bit, network with your old and new friends, grab a coffee, stretch your legs and of course walk the expo.

  • Tech & Soul: Marketing the Business Value

    Alan Percy (TelcoBridges), Briana Sullivan (NUSO), Dora Bloom (iotum), Erik Rieken (KPN)

    A candid conversation on how SMEs can shift from tech-focused to business value-oriented marketing.

    Key Talking Points:

  • How can comms providers make the transition from tech-centric marketing to focusing on tangible business outcomes?
  • What are some practical examples of business value-oriented marketing campaigns that have outperformed tech-focused ones?
  • What role does storytelling play in conveying the business value of a tech solution?
  • How do you measure the success of a business value-oriented marketing campaign compared to a tech-focused one?

AI

  • Lunch & Expo

    Prepping for 3 tracks this afternoon:

  • SME/Channel – This track aims to illuminate the nuances and challenges of working with the channel in a CPaaS setting for SMEs. By diving deep into practical experiences, cases, and actionable insights, attendees will walk away with a clear game plan on how to leverage the channel for mutual growth.

  • UCaaS/CCaaS – This track is designed to decode the convergence and divergence trends affecting * UCaaS and CCaaS, with a special emphasis on platformization, CPaaS integration, and inorganic innovation through mergers and acquisitions.

  • AI – This track intends to spark a dialogue about AI’s dual role as both a disruptor and accelerator in cloud communications. Attendees will gain a clearer understanding of how AI technologies can be seamlessly integrated into cloud-based solutions or dramatically alter them.

  • AI: The New Backbone for Cloud Comms

    Noam Fine (Hear.ai)

    A comprehensive exploration of how AI technologies are getting integrated into cloud communications to bring about scalable and effective solutions.

  • Intelligent Dialogue: AI & Contact Centers

    Hans Kramer (Anywhere365)

    Delving into how AI is transforming the dynamics of customer interactions in contact centers, making them more effective and personalized.

  • AI in the Balance: Accelerator or Disruptor?

    Tom Brannen (Onconvergence), Noam Fine (InTune), Al Balasco (Radisys), Hans Kramer (Anywhere365), Jason Martin (iotum), Jeff Pulver

    A nuanced discussion around AI’s role in the industry—is it pushing the boundaries for good, or is it more disruptive than we’d like?

    Key Talking Points:

  • How is AI transforming cloud communications: is it an accelerator for innovation or a disruptor to traditional models?
  • What are the ethical considerations when implementing AI in communications solutions?
  • How does AI intersect with existing technologies in the CPaaS landscape, and what are the implications for vendors and consumers?
  • Can AI-driven solutions coexist with traditional communication models, or will they inevitably replace them?
  • Expo & Networking

    Relax a bit, network with your old and new friends, grab a coffee, stretch your legs and of course walk the expo.

  • CPaaSAA Showcase Challenge

    Kevin Nethercott & The Four Judges

    A showcase of some of the best CPaaS solutions, innovative but with a business case. Done in an American Idols style competition with short pitches and a jury. Great fun at the end of a long day!

Closing

  • Reflections & Prizes

    Closing remarks after 2 intense days, appreciation for the CPaaSAA Membership and CASA23 Team, and of course the feedback from the jury on the CPaaSAA Showcase Challenge.

  • Expo & Cocktails

    As the formal proceedings close, the EXPO area becomes a hub of networking one last time, potentially accompanied by some tunes.

Evening

Member Appreciation

  • CPaaSAA Exclusive Members Dinner: A Culinary & Conversational Feast

    CPaaSAA Members Only

    CPaaSAA Exclusive Members Dinner: A Culinary & Conversational Feast


Day 3 Schedule – Members Only

Members Day

  • Recharge & Reboot Breakfast

    CPaaS Acceleration Alliance Members

    After an exhilarating night at the CPaaSAA Membership Appreciation Dinner, it’s time to fuel up and focus. We’re serving a curated spread of nutrient-packed options that’ll reboot your system and ready your mind for another day of trailblazing in the CPaaS world. Let’s get you back in the game!

  • Alliance & Evolution: A Fireside Chat

    Kevin, Rob, Jeff Pulver and Tanya Cooper discuss the role of industry alliances and events in shaping the CPaaS landscape.

  • Working Groups Unveiled

    Kevin introduces the CPaaSAA working groups and plans for today.

  • Working Groups Dive-In

    The CPaaS Acceleration Alliance has several Working Groups that focus on specific topics related to the CPaaS industry and align with the State of CPaaS 2023 Report. These groups bring together individuals with diverse backgrounds and perspectives to accomplish specific tasks or projects.

    Topics include

  • AI
  • Telco APIs
  • Restoring Trust
  • SME and Channel
  • UCaaS/CCaaS Evolution
  • CPaaS Enablement
  • Women in CPaaS

  • Building Trust in a Connected World

    Tim Otto and Pieter Veenstra explore trust and security in the context of telcos and APIs.

  • The SME Channel Conundrum

    Melissa Holtz talks about the CPaaS challenges and opportunities in the SME/Channel sector.

  • Navigating the AI (R)evolution

    Tom Brannen and Myron Wallace delve into the transformative and disruptive potential of AI.

  • Radisys AI-Powered Working Lunch

    Ralph Page (Radisys)

    While lunch is being served, join Radisys in this “dangerous demo” to learn how various CPaaS elements including NLU and Video Analytics can be woven together to create a security solution for CASA23 – live and on stage!

  • The CPaaS Horizon: Wrap-up & Roadmap

    Closing out three vibrant days, Kevin spotlights key takeaways and next steps for the CPaaSAA. A brief yet impactful moment to look ahead.

Round Tables

  • Recharge & Reboot Breakfast

    CPaaS Acceleration Alliance Members

    After an exhilarating night at the CPaaSAA Membership Appreciation Dinner, it’s time to fuel up and focus. We’re serving a curated spread of nutrient-packed options that’ll reboot your system and ready your mind for another day of trailblazing in the CPaaS world. Let’s get you back in the game!

  • CSP RT

    Gert-Jan Huizer w/ max 12 CSPs

    Led by Gert-Jan, a session focused on challenges and opportunities for Cloud Service Providers.

    Key discussion points:

    🔭 Looking back on the conference: What developments will have the main impact on your current strategy? Telco APIs, AI, Communication Automation?

    🎯 Customer adoption: Present your most successful use cases in your specific line of business? Why are they successful? Are they focused on specific market segments?

    🤝Sales Enablement: Discuss best practices on how to enable your channel to sell more, sell smarter, sell faster

    🔥Open Forum: Put forth the challenges you’re facing, and let the collective intelligence of fellow leaders guide you to potential solutions.

  • Enabler RT

    Kevin Nethercott w/ max 12 CPaaS Enabler and Platform Providers.

    Kevin leads the discussion on the role of enablers in the CPaaS ecosystem.

    Key discussion points:

    📊 1. Increasing Customer Usage: Unlock strategies to optimize Customer Success, new use cases and pricing strategies

    🤝 2.Sales Enablement: Discuss best practices on how to enable your channel to sell more, sell smarter, sell faster

    🌐 3. Sales Targets – In the current economic environment, where are we finding the most traction, where are the budgets?

    🔥 4. Open Forum: Put forth the challenges you’re grappling with, and let the collective intelligence of fellow leaders guide you to potential solutions.

  • Marketing RT

    Robert Galop w/ max 12 marketeers

    Robert navigates the nuances of marketing in the CPaaS sector.

    Key Discussion Points:

    📊 1. Marketing Investments: Unlock strategies to optimize budgetary allocations, discover efficient tools, select the most effective channels, identify and work with influencers, and pick the right events to propel your brand forward.

    🤝 2. Team Organization & Sales Alignment: Deep dive into fostering a synergistic relationship between your marketing teams and sales units to ensure seamless, growth-oriented operations.

    🤖 3. The AI Impact: Explore the transformative potential of artificial intelligence in streamlining marketing workflows and elevating customer interactions.

    🔥 4. Open Forum: Put forth the challenges you’re grappling with, and let the collective intelligence of fellow leaders guide you to potential solutions.

    Seeding Future Dialogues:

    🔒 1. Data Privacy & Ethics in Marketing: Chart the course for responsible and ethical marketing in an age where data is gold.

    🌐 2. Partner Marketing Mastery: Lay the groundwork for executing impeccable partner marketing programs that resonate and yield results.

  • The CPaaS Horizon: Wrap-up & Roadmap

    Closing out three vibrant days, Kevin spotlights key takeaways and next steps for the CPaaSAA. A brief yet impactful moment to look ahead.