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[ September 6, 2023 by Rob Kurver 0 Comments ]

CPaaS on the Canals: Elevate Your CASA23 Experience with a VIP Voyage

Mark your calendars! On Monday evening, September 18th, we’re taking the conversations from the CASA23 event to the serene waterways of Amsterdam. We’re excited to announce an exclusive canal tour aboard the “Dame van Amstel,” specially curated for our esteemed speakers, sponsors, and select VIPs. Here’s why you should be thrilled:

Where Silicon Meets Canals

Imagine drifting through Amsterdam’s picturesque canals, not just in any boat, but aboard the luxurious “Dame van Amstel.” But this is more than just a boat ride—it’s a floating think-tank. Network with the brightest minds in CPaaS as you glide past Amsterdam’s historic architecture. The canal tour is designed to give the CASA23 experience an intimate, yet impactful touch.

An Evening of Brilliance—Agenda and Highlights

Spend 2.5 unforgettable hours immersed in inspiring conversations and breathtaking sights. With artisan cocktails in hand, you’ll be networking with like-minded innovators and influencers who are redefining the CPaaS industry. The cruise sets the stage for dialogue that could shape the strategies and partnerships driving our industry toward that $100B+ future.

Get Ready to Board—Details and Logistics

Departure will be promptly at 7:00 PM, giving you plenty of time to wrap up day one of CASA23 and get ready for an adventure. Attire? Think smart casual. We’re all about fostering an environment that’s both stylish and comfortable, just like the CPaaS solutions we advocate for.

This canal cruise is by invite-only, reflecting the exclusivity of the experience we aim to deliver. However, if you believe you bring something unique to the table and should be on that boat, don’t hesitate to email

See you on the “Dame van Amstel”! 🚢🌟

[ August 29, 2023 by Rob Kurver 0 Comments ]

Unmissable: The CPaaSAA Members Dinner at CASA23 — Where Industry Titans Connect

We all know that CASA23 isn’t just about listening to expert panels and eyeing the latest tech advancements in the CPaaS (Communication Platform as a Service) arena. It’s equally about the relationships we form, the collaborations we foster, and the memories we make. That’s why we at the CPaaS Acceleration Alliance (CPaaSAA) are thrilled to host an exclusive Members Dinner at the Hotel de Goudfazant in Amsterdam during the CASA23 CPaaS fest. If you’re part of the CPaaSAA, consider this your engraved invitation to a not-to-be-missed evening.

The Venue: A Feast for the Eyes, a Banquet for the Mind

Nestled by the water, Hotel de Goudfazant offers an atmospheric experience akin to the innovative and fluid nature of the CPaaS industry itself. The venue resonates with our vision of interconnectedness; it’s a space where you can feel at ease as you strike up those game-changing conversations. And the best part? It’s easily accessible by ferry or Uber. Talk about a seamless experience!

Who’s In the Room? (Hint: People You Want to Know)

With a cap of 80 attendees, we’re intentionally keeping it intimate. The dinner will bring together a curated mix of CPaaS platform and service providers, enablers, tech vendors, sales partners, advisors, industry experts, and media. It’s the ideal setting to broach those transformational partnerships and strategies that’ll catapult the industry from $16 billion to a projected $100 billion+ by 2030.

Great Food, Even Greater Conversations

The culinary offerings are set to be as diverse and innovative as the minds in attendance. Engage in conversations that are as stimulating as the gastronomic fare, replete with mouthwatering courses that promise to delight your taste buds as much as your intellect.

RSVP: Why You Shouldn’t Wait

Here’s the catch: Seats are limited and you have to register separately for this event – and of course be a CPaaSAA Member. This isn’t just another dinner; it’s an investment in your strategic network and future success within the CPaaS ecosystem. As much as we’d love to accommodate everyone, we can’t. So don’t find yourself scrolling through FOMO-inducing updates on the ‘Gram. Secure your spot before it’s gone.

The CPaaSAA Members Dinner at CASA23 is more than just a meal; it’s an invaluable networking nexus, a think-tank of like-minded individuals committed to accelerating the growth and adoption of communications platforms. It’s where best practices are born and strategic partnerships are forged. So mark the date, get ready to raise a toast to innovation, and let’s celebrate the driving forces that make CPaaS not just a service, but a revolution.

See you there!

[ August 23, 2023 by Rob Kurver 0 Comments ]

CPaaS Club: The First Rule Is You Don’t Talk About CPaaS

Welcome to CPaaS Club, the underground movement transforming the way we communicate. Just like Tyler Durden, I’ve got rules for this club. But the first rule of CPaaS Club? Don’t talk about CPaaS. Why? Because no one cares about acronyms. They care about solving problems, and that’s what we’re here for.

Rule #1: Don’t Talk About CPaaS

Look, CPaaS—Communication Platforms as a Service for those still clinging to jargon—powers the messages you get from your bank, the video calls you make to your team, and the chats you have with customer service. But when you’re pitching to clients, forget about the term. Talk about how you can revolutionize their customer engagement or scale their operations seamlessly.

Rule #2: Solve Real Problems

Before you think about platforms, APIs, or any of that jazz, think about the customer’s pain points. Are they struggling with employee communication? Can’t handle customer queries efficiently? Solve these issues, and you’ve won half the battle.

Rule #3: Show, Don’t Tell

Would Tyler Durden tell you how great Fight Club is? Nah, he’d let you experience it. Give your customers a demo, a trial, something tangible. Let them feel the thrill of streamlined communication like a well-placed right hook.

Rule #4: Focus on the End User

At the end of the day, it’s not just about the companies you’re selling to; it’s about their customers. Delight the end user, and you’ll have raving fans, not just customers.

Rule #5: Make It Scalable

Imagine Fight Club on a global scale. Your CPaaS solution should be the same. Make sure that it can grow along with the business, from a scrappy startup to a multinational conglomerate.

Rule #6: Stick Together

Just like Fight Club brought together a community, CPaaS Club is about collaboration. We’re all in this to grow, adapt, and break from the constraints of outdated communication methods.

So, if you’re still thinking of leading with “CPaaS” in your pitch, don’t. Instead, be the Tyler Durden of communication solutions: disruptive, innovative, and focused on the experience rather than the label. And remember, the first rule of CPaaS Club is—you guessed it—don’t talk about CPaaS.

Welcome to the club. Now let’s break some rules and transform communication as we know it.

The Fight Continues at CASA23

Ready to step out of the basement and into the big league? Join us at CASA23, happening this September 18-20 in Amsterdam. It’s the place to meet fellow rebels, visionaries, and disruptors from the CPaaS Club.

Think of it as Fight Club, but for communication solutions. Break out sessions, insider strategies, best practices, and yes, maybe a few surprises that even Tyler Durden would appreciate. Come for the tech, stay for the revolutionary ideas that will take the CPaaS industry from $16 billion to over $100 billion by 2030.

So, if you’re ready to break the first rule and actually talk about CPaaS—by focusing on real-world solutions, of course—then gear up and meet us in Amsterdam.

Welcome to the next level of the CPaaS Club. See you at CASA23!

Ready to commit? Get your tickets here.

Let’s disrupt the status quo, together.

[ August 11, 2023 by Rob Kurver 0 Comments ]

5 Reasons to Visit Amsterdam this September

Amsterdam is a vibrant city full of culture, history, and entertainment. September is a great time to visit, with pleasant weather and fewer crowds than the peak summer months. Here are 5 reasons you should consider a trip to Amsterdam this September:

1. Soak Up the Atmosphere in Beautiful Amsterdam

With its picturesque canals, colorful narrow houses, and historic architecture, Amsterdam has a charming old-world atmosphere. Stroll along the canals, relax in Vondelpark, or grab a beer at a cozy brown cafe to experience the laidback vibe. September is a comfortable time to explore the city’s neighborhoods and take in the scenery.

2. See the Sights at Amsterdam’s Famous Museums 

Amsterdam is home to some of the best museums in Europe. Spend a day at the Van Gogh Museum to see the largest collection of works by the famous Dutch painter. Learn about Anne Frank’s life at the Anne Frank House. And don’t miss the renowned Rijksmuseum, home to stunning Dutch Golden Age paintings like Rembrandt’s The Night Watch.

3. Wander Through the Blooming Flower Market

Each spring, the floating Flower Market explodes with vibrant tulips, roses, orchids and more. Though the peak springtime bloom has passed, September is still a wonderful opportunity to take in the sights and scents of this famous market while strolling along the Singel canal. 

4. Sample Local Cuisine and Brews

From hearty pancakes to gourmet rijsttafel, Amsterdam’s dining scene caters to all tastes. And you can’t visit Amsterdam without trying some Dutch beer. Pull up a seat at a gezellig bruin cafe and sample regional beers like rich, malty bocks or fruity Belgian wheat beers. Proost!

5. Attend CASA23, a Unique CPaaS Conference 

Round out your September Amsterdam getaway by attending CASA23, the premier CPaaS Acceleration Summit. Running from September 18-20, this unmissable conference brings together over 250 business leaders and communications experts from around the world. Attendees will network, gain insights, and explore the future of cloud communications, CX and CPaaS. Enjoy social activities like a private canal boat tour – a perfect way to network with peers while taking in the Amsterdam scenery. As the first summit of its kind in Amsterdam, CASA23 is sure to sell out, so book your tickets today!

With its historic beauty, cultural attractions, and can’t-miss events like CASA23, September is a wonderful time to experience Amsterdam. Book your trip soon to take part in all this vibrant city has to offer.

[ July 18, 2023 by Rob Kurver 0 Comments ]

Ample Accommodation Choices for CASA23 Attendees in Vibrant Amsterdam

As the anticipation for our CASA23 event reaches fever pitch, we want to ensure your stay in Amsterdam from September 18th to 20th, 2023, is as comfortable and memorable as the event itself. This year, the city known for its artistic heritage, extensive canal system, and narrow houses, will be hosting an array of passionate minds at our CASA23 event.

However, as we all know, an unforgettable experience isn’t solely built on the event you’re attending – your choice of accommodation is just as integral. We’ve curated a list of hotels close to our event location, each offering something unique, from traditional Dutch charm to modern luxury, helping to cater to diverse preferences and budgets.

Please note, all attendees are responsible for organizing their own stay. While we have provided a list of suggestions below, remember that Amsterdam offers a vast selection of accommodation options in a range of price categories. Feel free to explore more options that best suit your requirements.

Now, let’s take a look at some options:

1. Hotel Arena: Nestled in the Oosterpark, Hotel Arena is housed in a magnificent 19th-century building that blends history and contemporary design. You can find more about them on their website.

2. The Manor Amsterdam: Once a city hospital, this building has now been transformed into a stylish hotel located in Amsterdam East. Discover more on their website.

3. Pillows Hotel: Pillows is right next door to the KIT – Royal Tropical Institute. Its architecture is a magnificent blend of an original Dutch colonial exterior with a warm and welcoming interior. Visit their website for more details.

4. The Generator Amsterdam: This design-led hostel located in the up-and-coming eastern side of the city, offering shared and private accommodations. Learn more about them on their website.

5. Quentin Zoo Hotel: Located near the Artis Zoo, the Quentin Zoo hotel ensures a comfortable stay and offers easy access to Amsterdam’s key highlights. More about them can be found on their website.

6. Casa Hotel: Hotel Casa boasts large, modern rooms and a variety of communal spaces, providing a comfortable base for all guests. Visit their website to know more.

7. Volkshotel: The hotel is not just a place to sleep but a place where people meet, work, eat, drink, dance and more. More details can be found on their website.

8. Hotel The Exchange: An independent fashion hotel in the heart of Amsterdam. Rooms range from 1 to 5 stars providing a choice to suit various budgets. More details can be found at their website.

9. The Hoxton, Amsterdam: This hotel offers canal side living for modern travelers. With comfortable rooms inspired by the city’s history, it’s a space where you can eat, sleep, work and play. Find out more on their website.

10. Sir Adam Hotel: This hotel is located in the first eight floors of the A’DAM Toren and offers a unique artistic experience. Visit their website for more information.

11. INK Hotel Amsterdam: This hotel, situated in the heart of Amsterdam, offers guests the perfect base from which to explore the city. Check out their website.

12. Pulitzer Amsterdam: This hotel combines historical charm with modern comfort in its uniquely arranged 25 restored canal houses. For more information, visit their website.

13. The Flying Pig Downtown: For those on a tighter budget, this popular and fun-filled hostel offers dormitory-style accommodations in the heart of the city. Find out more on their website.

Each of these hotels brings its own unique charm and allure, promising a stay that complements the excitement of the CASA23 event.

As we gear up to welcome you to this extraordinary gathering, we are thrilled at the prospect of sharing these unforgettable days with you. Amsterdam is ready to embrace you with its warmth, and we can’t wait to see you at CASA23 from September 18th to 20th.

Happy travels and see you soon!

[ July 10, 2023 by Rob Kurver 0 Comments ]

A Deep Dive Into the Four Pillars of CASA23

In our mission to foster growth and innovation within the Communication Platform as a Service (CPaaS) industry, we’ve identified four key drivers: Telco, SME, UCCaaS, and AI. These are the growth pillars extensively discussed in the recent ‘State of CPaaS’ report, which also underpin the upcoming CPaaS Acceleration Alliance event’s program.

Monday Afternoon: The Telco Special

Our event’s intellectual journey will commence with a focus on Telco’s API transformation – and a dash of Messaging (CPaaS 1.0). The Telco sector’s evolution, driven by innovation and competition, continues to shape the CPaaS industry. We’ll explore the challenges, opportunities, and strategies involved in the integration of advanced communication capabilities into applications, while also delving into the interplay with messaging capabilities.

Tuesday: A Jam-Packed Day with SME, UCCaaS, and AI

The momentum builds on Tuesday afternoon, where we’ll transition into discussing the role of SMEs, UCCaaS, and AI in the CPaaS landscape.

SMEs have emerged as significant players, leveraging CPaaS to optimize their communication systems and customer interactions. We’ll examine how CPaaS empowers SMEs to punch above their weight in increasingly competitive markets, and the role of both low-code/no-code platforms and channel partners.

Meanwhile, UCCaaS (Unified Communication and Collaboration as a Service) represents a holistic approach to enterprise communication. As workplaces become more distributed, UCCaaS offers a unified solution for teams to collaborate effectively, regardless of their geographical locations. Expect in-depth discussions about the challenges and opportunities in adding flexibility through CPaaS in various industries.

Finally, AI’s role in the future of CPaaS is undeniable. We’ll explore the applications of AI in automating and enhancing communication services, from chatbots to sophisticated analytical tools. Participants can anticipate engaging discussions about the innovative ways AI is driving CPaaS to new heights.

Tuesday Morning: All Subjects In Keynotes

Tuesday morning will serve as a melting pot of ideas where all subjects will be interwoven into the keynote speeches. Attendees will have the opportunity to hear insights from industry leaders who will shed light on how these four tracks are intricately connected and are driving the CPaaS evolution.

Wednesday: An Exclusive Day for Members

Our event culminates on Wednesday with a members-only day featuring working group sessions dedicated to deep-dives into each of the four tracks again. It’s an opportunity for Alliance members to collaborate, share insights, and strategize the future of CPaaS, shaping the direction of these four growth drivers in the coming years.

Conclusion: A Comprehensive Exploration of CPaaS

As we navigate the evolving landscape of CPaaS, our event’s program offers a comprehensive exploration of the industry’s key growth drivers. By understanding these four tracks, we equip ourselves to better foster innovation, encourage collaboration, and drive the continued growth of CPaaS. We look forward to welcoming you to the CPaaS Acceleration Alliance event, where together we will shape the future of CPaaS.

[ July 8, 2023 by Rob Kurver 0 Comments ]

CASA23: A Gathering of Minds at the Historic Royal Tropical Institute

We are thrilled to announce the first in-person event of the CPaaS Acceleration Alliance, set to take place from September 18-20 in the breathtaking city of Amsterdam. As an essential confluence of the CPaaS (Communication Platform as a Service) community, this gathering promises to be an extraordinary blend of innovative ideas, insightful discussions, and networking opportunities. With four dedicated tracks of content – Telco, SME, UCCaaS, and AI – we intend to explore the full spectrum of the CPaaS 3.0 industry, from technological advancements to new market trends.

A Tribute to Our First Gold Sponsors and Members

We’re especially proud to acknowledge our first Gold Sponsors, AD Little, KPN and Radisys, whose invaluable support has been instrumental in orchestrating this event. All of them will feature prominently in our keynote presentations, sharing their experiences and visions for the CPaaS landscape. Their contributions exemplify the power of collaboration within our Alliance, and for that, we extend our heartfelt thanks. Indeed, each one of our members plays a critical role in shaping the CPaaS Acceleration Alliance. We wish to express our deepest gratitude to all 50+ members for their continuous commitment and engagement. Your combined expertise and energy fuel the advancement of our collective mission.

Embracing the Historical Venue: The Royal Tropical Institute

The event will unfold in the heart of Amsterdam at the Royal Tropical Institute, a venue steeped in a rich history of research, education, and cultural collections. This awe-inspiring location, with its impressive architecture and scholarly ambiance, serves as the perfect backdrop for an event dedicated to exploring the frontiers of technology and communication.

Join Us in Amsterdam: Registration and Sponsorship Opportunities

As we prepare for this unique gathering, we encourage you all to register for the event at the earliest convenience. It’s a perfect opportunity to learn from industry thought-leaders, network with fellow CPaaS enthusiasts, and discover the latest industry advancements. Moreover, we’d like to remind potential sponsors that there are still openings available. By becoming a sponsor, you get the chance to showcase your brand, demonstrate your commitment to the CPaaS community, and contribute to the success of this inaugural event. Explore our range of sponsorship options on our website at and join us in this grand celebration of the CPaaS realm.

In closing, whether you’re a member, a sponsor, or a passionate participant, we look forward to welcoming you in September for an unforgettable experience. The CPaaS Acceleration Alliance event isn’t just about exploring the technological landscape; it’s about building a shared vision for our future. Together, we’ll ignite conversations, inspire innovation, and shape the direction of CPaaS for years to come. See you in Amsterdam!

Wooden signpost – code of conduct (ethics, respect, code, honesty, integrity).
[ July 5, 2023 by Rob Kurver 0 Comments ]

CASA23 Event – Code of Conduct


We are dedicated to providing a respectful, inclusive, and safe environment for all participants at CASA23. This Code of Conduct outlines our expectations for behavior from all sponsors, attendees, speakers, volunteers, and staff involved in our event.

Expected Behavior

  • Treat all participants with kindness, respect, and consideration, valuing a diversity of views and opinions.
  • Be considerate in your speech and actions.
  • Refrain from demeaning, discriminatory, or harassing behavior and speech.
  • Be mindful of your surroundings and of your fellow participants.

Unacceptable Behavior

Unacceptable behaviors include, but are not limited to:

  • Harassment, intimidation, or discrimination in any form.
  • Verbal or written comments that harm an individual or group on the basis of attributes such as race, religion, gender identity and expression, age, sexual orientation, disability, physical appearance, national origin, ethnicity, or profession.
  • Inappropriate use of nudity and/or sexual images in public spaces (including presentation slides).
  • Unwanted physical contact or sexual attention.
  • Disruptive behavior during presentations or at other event venues.

Consequences of Unacceptable Behavior

Unacceptable behavior will not be tolerated. Anyone asked to stop such behavior is expected to comply immediately. If a participant engages in unacceptable behavior, the event organizers may take any action they deem appropriate, including expulsion from the event without warning or refund.

Reporting Unacceptable Behavior

If you are the subject of, or witness to any violations of this Code of Conduct, please contact event organizers immediately. All reports will remain completely confidential.

Remember, by fostering a respectful and inclusive environment, we can ensure the event is enjoyable and beneficial for everyone. This Code of Conduct applies both within event venues and in public spaces when an individual is representing the event.

The organizers reserve the right to revise this Code of Conduct at any time without notice and to apply their interpretation of the code in all instances. All decisions are final and not subject to appeal.